WATERBORNE
and POWDER COATINGS
WESTERN EUROPE 1997-2007
Is Past Growth Sustainable?
INDUSTRIAL COATINGS - ARCHITECTURAL PAINTS -
PROSPECTUS FOR A MULTI-CLIENT STUDY
BACKGROUND AND SCOPE OF THE STUDY
Waterborne products, including both Architectural and Industrial paints, currently account for an estimated 50% of the overall Paint and Coatings consumption in Western Europe, roughly estimated at 6 Million tons.
The reason for proposing this multi-client study is that Irfab believes that by the year 2007, Waterborne Paints and Coatings, Architectural and Industrial sectors together, will represent a minimum of 56% of total European paint consumption. Powder coatings and radiation-cureables will account for at least 11%, while in the same year, about 33% of all paints and coatings will still be solvent-based. Average growth rates for waterborne industrial paints vary, depending on the single end-use segments, from a minimum of 3% to over 15% per year. As industrial paints is concerned, powder coatings will show a differentiated growth rate with respect to waterbornes.
The study will not only identify the fastest
growing sectors, but also evaluate and assess the reasons for differentiated growth of waterborne
paints and powder coatings by single market segment.
Preliminary analysis shows that waterborne paints and coatings as a whole, by
the year 2007, will not grow as dramatically as Raw Material Manufacturers and the
Paint Industry overall would have anticipated. The analysis will evaluate all paint
technologies including waterbornes, powders, high(er) solids,
radiation-cureables and conventional solvent-based paints, for each single
end-use segment. The report will include an in-depth analysis of the current and future
resin and novel cross-linker systems. The study's approach will be
interviewing, in particular end-use industries, in order to monitor the real
changes and acceptance of waterborne paints and powder
coatings in each industry segment. The results will also be compared and integrated with
the outcome from our previous multiclient study: 'New Technology Products in Surface
Coatings W. Europe 1994-2004'.
GEOGRAPHICAL COVERAGE The study will cover the followings countries: Germany, Italy, United Kingdom, France, Benelux, Iberian Peninsula, Scandinavia, Other countries, including Austria, Switzerland, Ireland, Major developements occurring in Greece and Turkey will also be reported.
METHODOLOGY Irfab believes that the only approach to this complex industry, is to interview directly raw material manufacturers, paint formulators, end-use industry and other sectors. This approach is based on our over 25 years experience in the Paint, Coatings and related Raw Materials Industries. Irfab shows that direct interviews with the end-use sectors, particularly SME companies, provide the most reliable and in-depth information, which is desired. This is extremely valuable in understanding the industrial acceptance of new products and novel paint technologies. In our previous multiclient study 'New Technology Products in Surface Coatings W. Europe1994-2004', - which is based on over 500 industry interviews -, Irfab analyzes the bad experiences and wrong conclusions drawn from research methodologies adopted in the past, which were exclusively based on unreliable published information. Our critical analysis of market surveys based on such methodologies, is discussed in an article in 'Surface Coatings International', September 1996, and this is enclosed for your reference.
Irfab is proposing a thorough analysis based on about 300 direct contacts with all partners operating in the Paints and Coatings sector, in order to obtain a real picture of future developments. Our philosophy is to produce a unique study based on an in-depth understanding and analysis of products, technologies and end-use market segments, that will challenge existing traditional and superficial studies on the European Paint Industry. The research will be carried out exclusively by highly experienced people, having actively worked in Resin manufacturing and Paint production.
REFERENCES AND EXPERIENCE RECORD Our statement that, by the year 2004, conventional solvent-based products would still represent 53% of all industrial paints, has surprised many industry knowledgeables and has subsequently been confirmed by the Chemical and Paint Industry. This is based on our multiclient study 'New Technology Products in Surface Coatings W. Europe 1994-2004'. We have been able to demonstrate this in detail, through our in-depth analysis and description of real industrial case studies. The Industry considers our multi-client study as the current 'industry standard'. In fact, over 40 international and global Raw Material Suppliers, Paint Manufacturers, End-use Industries and others, - representing more than 50% of world paint production - , are current subscribers of this in-depth strategic document. Our study has and is being successfully used by several leading companies for formulating their future strategic plans. We would like to emphasise that Irfab Chemical Consultants are operating as Consultants on a global basis for more than 25 years with experience of the Paint and related Raw Materials markets, in Europe, Far East and Asia-Pacific (available multi-client study 'Japan'; in course of preparation study 'China'), North and South America.
TENTATIVE INTERVIEW SCHEDULE
An estimated 300 interviews will be carried out among the Industry Sectors as shown below:
| Type of Sectors | Type of Sectors |
| - Resin Producers | - Paint Companies, Industrial |
| - Pigment Manufacturers | - End-Use Industries |
| - Additive Suppliers | - Application Equipment manufacturers |
| - Solvent Manufacturers | - Federations |
| - Paint Companies, Architectura | - Official Bodies and Other |
A list of all companies interviewed will be included in the report.
TENTATIVE REPORT OUTLINE
1. EXECUTIVE SUMMARY
2. INTRODUCTION
3. BACKGROUND
4. CRITICAL ANALYSIS OF EUROPEAN PAINT PRODUCTION STATISTICS 1980 - 1997
5. WATERBORNE AND POWDER PAINTS MARKETS
CONSUMPTION IN 1997 by
I. END-USE SECTORS:
A) ARCHITECTURAL, INCLUDING WOODCARE AND STAINS
B) INDUSTRIAL :
- TRANSPORT (automotive OEM, Commercial vehicles, bus, tram, railroad, aircraft)
- CAR REPAIR
- CAN COATINGS
- COIL COATINGS
- ACE (agricultural, construction, earth-equipment and machinery)
- WOOD (furniture and joinery)
- ANTI-CORROSION, MAINTENANCE, MARINE AND OFFSHORE
- FABRICATED METAL GOODS (household appliances, automotive accessories, drums, heating and air conditioning equipement, metal furniture and fixtures, building components)
- COATINGS FOR PLASTIC SUBSTRATES
- INSULATION VARNISHES
- ROAD MARKING
- OTHERS
II. BY (DETAILED) RESIN TYPE (waterborne, solventborne, solid), including alkyds, saturated polyesters, acrylics, epoxies, amino, vinyls, other
III. BY COUNTRY IV. MAJOR PLAYERS, MARKET PARTICIPATION and BUSINESS ALLIANCES 6. OUTLOOK TO 2002 AND 2007 FOR EACH MARKET SEGMENT 7. MARKET AND TECHNOLOGY DEVELOPMENTS, INCLUDING
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